Let's Get Real: I Was Fired

There are some well-meaning people out there telling the world I left DIRTT on my own accord or at the very least, acquiesed to the board’s opinion of the situation at DIRTT. I can assure you - that is not the case....

Though it was in no way easy to stay and fight the good fight every day - it was my duty to stay in the ring for as long as possible. In the end I could only hope they would tire out and walk away. But they decided to throw in my towel for me. 

“If I had to select one quality, one personal characteristic that I regard as being the most highly correlated with success, whatever the field,I would pick the trait of persistence. Determination. The will to endure to the end, to get knocked down seventy times and get off the floor saying, “Here comes number seventy-one!” (Richard M. Devos). This is one of my favourite quotes, but could also be translated as an admiration for someone who is a brute for punishment! The image below shows exactly why you can’t give up. You never know when the next effort will be THE ONE. When you have a vision, and have somehow managed to encourage literally thousands of co workers and clients to support this vision, then you’ve made a moral commitment to do whatever it takes to succeed; regardless of the challenges and personal consequences. THERE IS ABSOLUTELY NO HONOUR IN QUITTING, especially when so many people depend on you to never give up.

Nothing could be more demeaning than when I hear anyone characterize my departure from DIRTT as anything but a strategically and secretly planned execution (albeit with the best of intentions of DIRTT’s board for doing what they felt was best for the company)!

For all of you who have supported me, I am so very sorry for the angst this has caused for so many of you but you can rest assured I have never and never will abandon you, nor will I ever quit. In closing, although it was far from pleasant, my most recent firing has set the stage for our greatest adventure ever and we look forward to sharing it with you!


Mogens (Most Fire-able CEO)


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